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[Unknown] [Unknown]
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6 years ago
Management of a company that adheres to the principle of integrated marketing communications is most likely to believe which of the following?
A) The use of multiple marketing delivery methods is advantageous.
B) Long-term relationships with customers are best nurtured through public relations.
C) Long-term relationships with customers are best nurtured through sales promotion.
D) Short-term relationships with customers are more profitable than long-term relationships with customers.
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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w.i.l.lw.i.l.l
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6 years ago
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[Unknown] Author
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6 years ago
this is exactly what I needed
yen
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Yesterday
Good timing, thanks!
einstein
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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