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Home Q & A Board Other Fields Homework Help Business Marketing
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[Unknown] [Unknown]
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6 years ago
Which method of determining a marketing budget relies primarily on the previous year's budget?
A) percentage of profits
B) target costing
C) bottom-up budgeting
D) extrapolation
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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Strategic Marketing (Mooradian, Matzler, Ring)
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tekniateknia
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6 years ago
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[Unknown] Author
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#2
6 years ago
Real tough topic, thanks for answering correctly
Strategic Marketing (Mooradian, Matzler, Ring)
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