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Michelle Kelly Michelle Kelly
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7 years ago
When using a staircase analysis, what is the first question that should be asked?
A) What is the market share?
B) How many customers are completely satisfied?
C) What is the market potential?
D) What brand awareness exists in the market?
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
Authors:
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w.i.l.lw.i.l.l
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7 years ago
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Michelle K. Author
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6 years ago
great answer
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