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Pandos Pandos
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6 years ago
As described in the opening vignette of Chapter 1, customers return to the Yellow Point Lodge each year because it offers comfort and wonderful memories of years past. This is an example of ________.
a. marketing mix
b. Customer Value
c. Marketing Position
d. Marketing Integration
e. Desired Attributes
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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6 years ago
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Pandos Author
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5 years ago
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