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Rgary Rgary
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6 years ago
________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
a. Demand satisfaction
b. Competitive advantage building
c. Marketing
d. Total Quality Management
e. Value chain management
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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6 years ago
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