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Rgary Rgary
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6 years ago
A firm that focuses on a ________ orientation is likely to learn an important lesson the hard way – consumers do not buy products,they buy benefits.
a. product
b. consumer
c. sustainability
d. CRM
e. TQM
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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Rgary Author
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#2
6 years ago
excellent answer
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