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Pandos Pandos
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7 years ago
Concrete measures of various aspects of marketing performance and benchmarks or targets are called ________.
a. operational plans
b. marketing metrics
c. action plans
d. marketing objectives
e. pricing strategies
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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7 years ago
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Pandos Author
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6 years ago
Wow, extremely helpful
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