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Rgary Rgary
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7 years ago
The ROI of a campaign, the value of a prospect, and the response rates in direct marketing are all examples of ________.
a. promotions
b. marketing metrics
c. action plans
d. situation analysis
e. corporate culture
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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7 years ago
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