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chinka chinka
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7 years ago
Jonas noticed that he got better results from his direct marketing television campaign when his ad appeared first in the series of advertisements. He is likely experiencing the impact of the ________.
A) negative frame
B) symbolic effect
C) recency effect
D) primacy effect
E) positive frame
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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chinka Author
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7 years ago
Good timing, thanks!
vernonb
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Yesterday
Thank you, thank you, thank you!
kh540941
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2 hours ago
Thanks for your help!!
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