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te3la te3la
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Saul is planning a direct-marketing campaign that has a relatively limited budget. To make the best use of his budget, Saul wants to identify which of the company's recent customers should be sent a full-length catalog and which of the company's recent customers should be sent a less expensive mini-catalog. Saul should use a(n) ________ model.
A) frequency
B) recency
C) optimization
D) conversion rate
E) fulfillment rate
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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