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Columbia Sportswear has introduced a new line of comfortable, lightweight clothing for people who ...

Columbia Sportswear has introduced a new line of comfortable, lightweight clothing for people who fish. Marketing communication manager decides to run a full-page ad in Field & Stream magazine in May to get potential customers to ask for their sporting goods.This is an example of________________.
a. operational planning
b. strategic planning
c. business planning
d. portfolio planning
e. brand extension

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

Read 95 times

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