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Pandos Pandos
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6 years ago
When a company develops a refrigerator that operates without electric power inorder to suit the local conditions (such as poorly developed infrastructure) of an international market would be said to be following which of the following product invention strategies?
a. Backward Invention Strategy
b. Product Invention Strategy
c. Product Adaptation Strategy
d. Straight Extension Strategy
e. MultiProduct Strategy
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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Pandos Author
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6 years ago
Brilliant ツ
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