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Pandos Pandos
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6 years ago
A company did a comprehensive examination of how pit crews in an auto race work to quickly get a racecar into the pit area, gas the car, perform other maintenance, and get the car back on the track. The company wanted to see if it could adapt some of the teamwork techniques used by pit crews to speed up its order processing. The company conducted a(n)________.
a. focus group
b. concept test
c. case study
d. worker intercept
e. ethnographic study
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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Pandos Author
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5 years ago
Thank you for providing the right answer
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