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When Gap, Inc. was developing the concept for its chain of Old Navy stores, the company gave ...

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When Gap, Inc. was developing the concept for its chain of Old Navy stores, the company gave ...

When Gap, Inc. was developing the concept for its chain of Old Navy stores, the company gave employees who fit the desired Old Navy customer profile $200 apiece. They set them loose on a shopping spree, and then interviewed them about what they had bought so these products would be on the Old Navy shelves when the stores opened. Gap, Inc. utilized what format of participant sampling?
a. probability sampling
b. systematic sampling
c. stratified sampling
d. nonprobability sampling
e. simple random sampling

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Pandos Author

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5 years ago

Wow, extremely helpful

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