A consumer purchase decision made with a great deal of consumer exertion is a type of ________.

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A consumer purchase decision made with a great deal of consumer exertion is a type of ________.

A consumer purchase decision made with a great deal of consumer exertion is a type of ________.
a. habitual decision making
b. extended problem solving
c. independent heuristic rating
d. dependent heuristic rating
e. limited problem solving

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Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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