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Leona purchased two bottles of wine from vineyards in Australia. When asked her opinion of the wine, ...

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Leona purchased two bottles of wine from vineyards in Australia. When asked her opinion of the wine, ...

Leona purchased two bottles of wine from vineyards in Australia. When asked her opinion of the wine, she said the burgundy wine tasted like alcoholic grape juice, but the Chablis had a crisp taste that she really enjoyed. These statements were made during the ________ stage of Leona's purchase decision.
a. evaluative criteria selection
b. situational analysis
c. problem recognition
d. product choice
e. postpurchase evaluation

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Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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