Using psychographics, marketers create profiles of customers who resemble each other in terms of ...

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Using psychographics, marketers create profiles of customers who resemble each other in terms of ...

Using psychographics, marketers create profiles of customers who resemble each other in terms of their activities and patterns of product use.
a. True
b. False

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Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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