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Pandos Pandos
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7 years ago
Marketers must balance the ________ of mass marketing with the ________ of offering each individual customer exactly what he wants.
a. efficiency; effectiveness
b. scale; positioning
c. investment; cost
d. cost; investment
e. positioning; scale
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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