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ikaro2k ikaro2k
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6 years ago
________ is a well-known system based on psychological traits that correlate with consumer behavior; it divides the entire U.S. population into segments and then sells pieces of this information to clients for specific strategic applications.
a. VALS
b. Decitica
c. AIO
d. PRIZM
e. NAICS
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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ikaro2k Author
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#2
5 years ago
Figured that was the answer
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