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Rgary Rgary
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7 years ago
Which of the following statements about customer relationship management (CRM) programs is true?
a. The success of a CRM program relies on its use of mass communication channels.
b. CRM programs include information gathered from each customer touchpoint.
c. Internet technology is a barrier to the successful implementation of CRM programs.
d. To succeed, all companies should engage in CRM every time they interact with a customer.
e. Only consumer marketers can benefit from the use of CRM programs.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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7 years ago
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Rgary Author
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7 years ago
Helped a lot
larrybrads
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Yesterday
Thanks
jayfo05
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2 hours ago
Smart ... Thanks!
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