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Pandos Pandos
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7 years ago
________ is the financial value of a customer throughout the lifetime of the customer relationship.
a. Share of customer
b. The customer perceptual map
c. CRM
d. Customer equity
e. The 80/20 rule
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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OrmfnOrmfn
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