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Home Q & A Board Other Fields Homework Help Business Marketing
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Samita.Brown Samita.Brown
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7 years ago
To estimate the lifetime value of a customer at a given rate of customer retention, you need to compute the _____ of the customer’s cash flow.
a.   net present value
b.   total cash value
c.   future value
d.   highest level
e.   average
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
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