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Samita.Brown Samita.Brown
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7 years ago
Estimate the net present value of the customer cash flow with an 80% customer retention rate and a 10% discount rate if the initial cost to acquire this customer is $50, and the business receives $30 in revenues in the first year, $40 in the second, $45 in the third, $50 in the fourth, $55 in the fifth, and $0 in the sixth.
a.   $112
b.   $162
c.   $170
d.   $220
e.   $90
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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#2
7 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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