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Pandos Pandos
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6 years ago
To determine ________, firms compare the investments they make in acquiring and retaining customers to the financial return on those investments.
a. segmentation
b. share of customer
c. brand personality
d. customer equity
e. positioning
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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#1
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6 years ago
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Pandos Author
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6 years ago
Just got PERFECT on my quiz
husne
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Yesterday
Thanks for your help!!
Lourd Jenkins
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2 hours ago
Good timing, thanks!
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