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Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of ...

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Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of ...

Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer. Some want presweetened cereal. Some want fruits and nuts in their cereal. Some people want whole-wheat cereal while others want rice cereal. There are some who like hot cereal and others who like to eat their cereal right out of the box. The diversity of consumers for cereal is an example of ________.
a. market aggregation
b. market similitude
c. economic aggregation
d. disintermediation
e. market fragmentation

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Rgary Author

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Thank you, thank you, thank you!

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