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Rgary Rgary
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6 years ago
Airlines have developed frequent-flyer programs to encourage passengers to use the same airlines repeatedly. These programs and other similar ones use ________ segmentation to target their markets.
a. demographic
b. behavioral
c. geodemographic
d. organizational
e. generational
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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Rgary Author
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#2
6 years ago
thank u really helpful
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