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Home Q & A Board Other Fields Homework Help Business Marketing
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Pandos Pandos
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6 years ago
Favorite Memories is a small company that specializes in serving women over the age of 50 who are special occasion gift shoppers overlooked by major competitors. Which of the following best describes Favorite Memories' market targeting strategy?
a. undifferentiated targeting
b. custom marketing
c. differentiated targeting
d. concentrated targeting
e. mass customization
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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Pandos Author
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6 years ago
Helped a lot
husne
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Yesterday
Thanks for your help!!
njn;l
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2 hours ago
Just got PERFECT on my quiz
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