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Pandos Pandos
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7 years ago
A product has three distinct layers. The second layer is the ________, which is the physical good or delivered service.
a. actual product
b. augmented product
c. core product
d. innovation
e. brand
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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Pandos Author
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#2
6 years ago
Thank you for your help
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