When we need a(n)________, price and product quality may be irrelevant to our purchase decision.

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6 years ago

When we need a(n)________, price and product quality may be irrelevant to our purchase decision.

When we need a(n)________, price and product quality may be irrelevant to our purchase decision.
a. emergency product
b. staple
c. impulse product
d. shopping product
e. unsought product

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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ikaro2k Author

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Thanks

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