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Rgary Rgary
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6 years ago
________ occurred when Alton Johnson's fascination with the fruits of Brazil led him to develop juices with new fruit flavors by Bosa Nova for the American market.
a. Idea screening
b. Idea generation
c. Concept testing
d. Product development
e. Product manufacturing
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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jhollin1138jhollin1138
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