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Rgary Rgary
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7 years ago
Traffic in major metropolitan areas is too often brought to a standstill because accident investigators must painstakingly measure skid marks and other evidence to determine culpability. After a police chief missed an important meeting because of a wreck investigation, he was pleased to find an article about a company that markets a new high-tech crash investigation system that shortens the time required for these investigations by 40 percent. In which stage of the adoption process is the police chief?
a. evaluation
b. trial
c. interest
d. confirmation
e. adoption
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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7 years ago
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Rgary Author
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#2
6 years ago
this helped me and my study group immensely
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