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Pandos Pandos
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6 years ago
Which of the following is an accurate statement about product management?
a. It is also known as quality management.
b. It is rarely team-based.
c. It is a continual process.
d. It includes responsibility for the marketing mix tools of product and promotion, but not of price and place.
e. It involves more strategic planning than tactical planning.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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6 years ago
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Pandos Author
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5 years ago
Wow, extremely helpful
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