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Pandos Pandos
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6 years ago
A manufacturer of a product in the decline stage of its product life cycle would be LEAST likely to do which of the following?
a. continue producing the product for loyal users
b. reduce the advertising budget for the product
c. phase out production of the product
d. advertise heavily without changing the product or its target market
e. withdraw most marketing support for the product and rely on e-commerce
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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Pandos Author
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Just got PERFECT on my quiz
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This site is awesome
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