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ikaro2k ikaro2k
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6 years ago
Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in-line skating, mountain biking, and other extreme sports. It makes high-energy drinks for this target market. It does not attempt to make any drinks that are not targeted to this market. Active uses a(n) ________.
a. undifferentiated marketing strategy
b. filling-out strategy
c. cannibalization strategy
d. limited-line strategy
e. brand extension strategy
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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OrmfnOrmfn
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6 years ago
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ikaro2k Author
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6 years ago
Thanks for your help!!
TheMoffattMan
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Yesterday
Smart ... Thanks!
my life
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2 hours ago
Thanks
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