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ikaro2k ikaro2k
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7 years ago
Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result.
a. percentage-of-sales
b. competitive-parity
c. bottom-up
d. objective-task
e. push-pull
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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ikaro2k Author
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#2
6 years ago
Came at the best time!
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