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Rgary Rgary
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6 years ago
Which of the following is an example of a bottom-up technique for developing promotional budgets?
a. the competitive-parity method
b. the objective-task method
c. the percentage-of-sales method
d. the pull-push method
e. the AIDA method
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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6 years ago
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Rgary Author
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#2
6 years ago
excellent answer
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