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ikaro2k ikaro2k
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6 years ago
A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones. Of which element of the promotion mix is this an example of?
a. sales promotion
b. advertising
c. public relations
d. personal selling
e. product
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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6 years ago
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ikaro2k Author
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6 years ago
Good timing, thanks!
macbookpro1
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Yesterday
You make an excellent tutor!
shimyshiguy
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2 hours ago
this is exactly what I needed
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