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ikaro2k ikaro2k
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6 years ago
A newspaper article announced that VoiceStream Wireless, the nation's sixth-largest wireless carrier, was changing its name to T-Mobile and that to begin the makeover process it had replaced spokesperson Jamie Lee Curtis with Catherine Zeta-Jones. Of which element of the promotion mix is this an example of?
a. sales promotion
b. advertising
c. public relations
d. personal selling
e. product
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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OrmfnOrmfn
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6 years ago
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ikaro2k Author
wrote...

6 years ago
this is exactly what I needed
Lawson1981
wrote...

Yesterday
Good timing, thanks!
bahajo
wrote...

2 hours ago
Thanks for your help!!
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