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Rgary Rgary
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7 years ago
A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of ________.
a. public service activities
b. shilling
c. evangelist marketing
d. stealth marketing
e. direct marketing
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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7 years ago
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Rgary Author
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6 years ago
thank u really helpful
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