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The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and ...

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The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and ...

The background for a Benadryl allergy medication ad appearing in the magazine Better Homes and Gardens shows green grass and lovely flowers. The headline states "Benadryl is 54 percent more effective than the leading prescription." At the bottom of the ad, in small print, is an explanation of how the effectiveness of Benadryl was determined. The ad also shows a package of Benadryl so consumers can easily recognize it at the store. Identify the different components of the communication model for this advertisement.

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Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Pandos Author

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7 years ago

this is exactly what I needed

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MLynneMcMillan

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This helped my grade so much Perfect

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