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Briefly describe some of the ethical problems that can be associated with buzz marketing and how ...

Pandos

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Briefly describe some of the ethical problems that can be associated with buzz marketing and how ...

Briefly describe some of the ethical problems that can be associated with buzz marketing and how companies have dealt with these issues.

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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