Lobbying, or building and maintaining relations with legislators and government officials to ...

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Lobbying, or building and maintaining relations with legislators and government officials to ...

Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is part of ________.
a. outdated business ethics
b. media relations
c. reactive PR
d. crisis management
e. public relations

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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