Lobbying involves dealing with legislators and government officials to ________ legislation and regulation.
A) Promote
B) Defeat
C) Promote or defeat
D) Promote and defeat
Corporate communications promotes understanding of the organization and covers:
A) Only external communication
B) Only internal communication
C) Both internal and external communication
D) Mostly external communication
PR stands for:
A) Press relations
B) Public relations
C) Permanent relations
D) Passive relations
Which of the following is NOT a PR technique?
A) News events
B) Publications
C) Telephone
D) Community relations
A(n) ________ tends to be fuller bodied and more bitter than the average beer.
A) Light beer B) ale C) lager D) pilsner
Which type of organizational planner is most likely to rely on site inspections when selecting a hotel?
A) Corporate meeting planners B) Sales managers
C) Travel planners D) Group tour leaders
If the property pays franchise fees to a franchisor, which of the following questions should be asked in an operations audit?
A) Are the franchise fees reasonable?
B) Are the reservation system benefits worth the costs?
C) Is the franchise fee deductible?
D) Is the advertising benefits portion of the franchise fee worth the costs?
The rooms sales for year 19X1 were 600,000, while they were 700,000 for 19X2. The relative difference in horizontal analysis would be:
A) 14.3 B) 16.7 C) 100,000 D) none of the above
Which of the following is important in assessing the qualifications of an event planner?
A) Certification B) Experience
C) Formalized training D) All the above
What are the most widely recognized social events?
A) weddings B) birthday parties C) anniversaries D) graduation parties
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