Telemarketing is more profitable for consumer markets than for business markets. (True or false?)

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7 years ago

Telemarketing is more profitable for consumer markets than for business markets. (True or false?)

Telemarketing is more profitable for consumer markets than for business markets.
a. True
b. False

Textbook

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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