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The following factors must be considered when a price strategy is established.

Fade05

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The following factors must be considered when a price strategy is established.

The following factors must be considered when a price strategy is established.
A) marketing mix, IMC strategy, size of target market, age of consumer
B) durability of packaging, production costs, distributor relationships, and push strategy
C) cost of manufacture, customer location, desired profits, and degree of competition
D) pull strategy, product longevity, intangible value, and competitor's costs
E) service mix, desired profits, applicable taxes, and goals of sales force

Textbook

THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

Read 35 times

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Blue F.

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More solutions for this book are available here

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Fade05 Author

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Thanks for your help!!

Kstan109

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Smart ... Thanks!

7.prime7105

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Thank you, thank you, thank you!

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