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Fade05 Fade05
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6 years ago
Shell Canada's television commercials featuring Shell employees solving environmentally sensitive challenges in sustainable ways do not seek to directly sell Shell products, but to enhance the company's public image.  They are therefore which type of advertising campaign?
A) sustainable
B) corporate
C) innovation
D) integrated
E) greenwashing
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Blue F.Blue F.
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6 years ago
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Fade05 Author
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#2
6 years ago
RIGHT AGAIN
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