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Home Q & A Board Other Fields Homework Help Business Marketing
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alperkilic alperkilic
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6 years ago
Molly is shopping at an online bookstore. She searches for a title that a friend recommended. When the book appears, an alert is presented at the side of the screen. It lists a series of other book titles. At the top of the list, Molly reads, "Readers who purchased this title also bought." What is this an example of?
A) cross-selling
B) up-selling
C) operational CRM
D) her purchase history
E) data analysis
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
Read 390 times
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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alperkilic Author
wrote...
#2
5 years ago
Correct again Happy Dummy
wrote...
#3
3 years ago
That should be a part of the up-selling strategy in Shopping if I'm not wrong.
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