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Kayty Kayty
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Posts: 1072
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6 years ago
Selective Retention refers to our tendency to
A) filter out information that is not factual.
B) remember what we are required to remember.
C) remember only what we want to remember.
D) filter out information in conflict with previously held attitudes and beliefs.
E) remember the most recent information.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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1 Reply
THINK Marketing, First Canadian Edition (Tuckwell)
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BlueFusionBlueFusion
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6 years ago
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Kayty Author
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6 years ago
You make an excellent tutor!
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Thank you, thank you, thank you!
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