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Kayty Kayty
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6 years ago
Many North American consumers believe that North American car brands are inferior in quality to those of their foreign competitors.  Despite the frequent advertising campaigns to the contrary, the North American car manufacturers are having great difficulty changing this attitude. Even when the message is received, consumers believe it to be untrue.  This is an example of the influence of
A) selective perception.
B) repositioning resistance.
C) attitude intransigence.
D) selective perception.
E) patriotic dualism.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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