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What kind of positioning strategy is the “Pepsi Challenge”?

Fade05

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What kind of positioning strategy is the “Pepsi Challenge”?

What kind of positioning strategy is the “Pepsi Challenge”?
A) challenger
B) product differentiation
C) comparison
D) head-on
E) lifestyle

Textbook

THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

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Fade05 Author

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